The General Data Protection Regulation (GDPR) is a European Union (EU) data privacy regulation that puts the customer/individual in control and it goes into full effect on 25 May 2018. The purpose is to consolidate privacy regulations across the EU.
Lastly, build an Opt In/Out capability from any subscription-based marketing. EU citizens have the right to be forgotten and have their personal data erased upon request.
Contact ShoreDigital for more information and how we can help you on GDPR compliance.